Marketing Professionals Morning Roundtable
Master the Metrics. Unify the Message. Market Smarter.
Join industry peers and digital marketing strategist Sara Johnson for an exclusive deep dive into what’s working right now in marketing.
This Roundtable Covers:
Omnichannel Marketing Mastery
Your customers are everywhere—and your brand should be too. In this session, we’ll explore how to design and deliver a unified brand experience that flows naturally across email, social media, websites, apps, in-store, and beyond.
Measuring Marketing ROI in the Digital Age
In today’s results-driven world, marketers can’t afford to “spray and pray.” You need to prove what’s working—fast. This session dives into the latest tools, technologies, and KPIs that empower marketing teams to track performance with precision.
What You'll Learn:
Whether you're leading campaigns or optimizing performance behind the scenes, this roundtable is packed with insights you can apply immediately. Walk away with strategies, tools, and frameworks that will sharpen your approach and amplify your results.
How to unify messaging across platforms while tailoring content to each channel
Real-world frameworks for mapping customer journeys that convert
Tools to measure ROI (and what metrics really matter to your CFO)
How to justify marketing spend with data-backed insights
Tips for avoiding the most common multi-channel marketing mistakes
Meet Your Host: Sara Johnson
Founder & CEO, LeadLab Media
Sara Johnson is a seasoned digital marketing strategist with over a decade of experience in the industry.
She began her career at renowned agencies such as iProspect and Performics in Chicago, where she honed her skills in digital media buying and strategy. Identifying a gap in the market, Sara founded LeadLab Media in 2014, aiming to provide expert marketing support to businesses seeking to optimize their digital advertising efforts.
Under her leadership, LeadLab Media has grown into a dynamic team specializing in various aspects of digital marketing, including analytics, tracking setup, search, shopping, social, programmatic management, and ad operations. Sara's commitment to efficiency and effectiveness has led to the development of streamlined processes that deliver measurable results for clients.
tESTIMONIALS
Leadlab is an incredible digital partner that has helped grow our social leads 74% YOY.
Erin Grant
Vice President, Marketing & Advertising, Futures Academy
The LeadLabs team was able to onboard quickly and had an immediate positive impact. Their support has been invaluable.
SVP
A Top 20 Media Agency, Part Of A Major Holding Company
Lead Labs is the smartest, most strategic trading team I’ve ever had the pleasure of working with.
CEO
Full-Service Media Buying and Planning Agency
The team at LeadLab is a 10/10 on efficiency, effectiveness, and partnership.
Frank P. Fulco
CEO
Beyond quality work, I can always rely on the LeadLab team to deliver clear, strategic rationale, and provide strong counsel.
Kira Clifton
VP, Head of Media & Analytics, Hart Associates
LLM was able to understand my goals and customize a strategy 6 months in our website is bringing in more business than our lead buys at a lower acquisition cost.
Keith Murphy
President, Astrawatt Solar
Lead Lab is a great partner – strategic, results-focused, great communicators, and organized. That’s why we use them over and over again.
Simcha Kackley
Owner, GROWTH Marketing
Their expertise, professionalism, and insights have become an indispensable part of our operation on an ongoing basis.
Dan Howald
Director, Digital and Social Media Intelligence, SMA NYC
Limited Seats. High-Value Insights.
This is your opportunity to connect, learn, and grow with fellow marketing pros.
Date: May 07, 2025
Time: 7 PM EST
Location: Zoom
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